Are you looking for the most promising countries to find top tech talent? If so, then you probably know Latin America is an attractive place to hire experienced, culture-fit candidates – and there’s one that stands out as a top performer. Yes, we’re talking about Brazil.
As one of the fastest-growing economies worldwide, Brazil has a thriving tech industry and an outstanding talent pool. According to Statista, Brazil had over 500k professionals involved in offshore software development in 2022, ranking as the top geographical area for hiring developers.
But although this country is loaded with thousands of IT professionals, tech recruitment in Brazil is an uphill battle in this highly competitive environment. Luckily, we’ve got you covered.
In this post, we’ll dive into:
Ready? Let’s get started.
Despite current economic and political challenges, Brazil is still unbeatable—especially in the software industry. Nowadays, Brazil is a significant player in creativity and innovation, with +1,000 scaleups per million population, the highest rate globally. In fact:
But one thing is clear: To support this growth, the country must have a robust tech talent pool – the raw materials that drive this industry. And, as mentioned above, Brazil has them in spades.
On average, 630,000 Brazilian software engineers work in IT services and 133,000 in software development. Additionally, according to the 2023 Global Services Location Index, Brazil ranked 4th among the most favorable locations for IT staff augmentation outsourcing.
It’s evident that Brazil is a place worth considering to recruit top talent. But what makes recruitment in Brazil so valuable? Below, we’ll explore it further.
There are several compelling reasons for U.S. companies to retain top talent in Brazil and expand their tech teams.
Brazil boasts a leading software tech talent pool in Latin America, offering numerous sourcing advantages to U.S.-based companies. These advantages include:
Let’s take a closer look.
The Government of Brazil (GOB) is promoting the tech industry by investing in research, development, and mentorship. It’s implementing robust digital transformation strategies such as:
As a result of these initiatives, Brazil ranked 2nd in Latin America and the Caribbean on the Global Innovation Index in 2022. It’s also known as the capital of tech startups in the region, hosting over 2,700 startups in Sao Paulo – more than, for instance, Argentina, Chile, Uruguay, and Bolivia. Given the financial and knowledge support allocated to tech, Brazil is an excellent country to become a software developer.
Asynchronous collaboration is key to the success of every tech project. Brazil and the United States offer favorable time zones compared to Asia and Eastern Europe, with only a one- or two-hour difference, allowing for effective communication and project management.
In turn, Brazil has 18 international airports with direct flights to the United States, making face-to-face meetings possible.
Additionally, hiring Brazilian developers is cost-effective for U.S. companies, with an estimated annual salary of $31,749 in São Paulo and lower living costs than the United States.
When it comes to hiring top tech talent, fluency in English is a critical skill for developers that should not be overlooked.
Although Brazil is not known for high English proficiency, many software developers are good at English. According to EF English Proficiency, Brazil ranks 58th in the world with a moderate proficiency level, with the highest skills in Curitiba, Florianópolis, and Porto Alegre.
Further, the Brazilian Ministry of Education has launched the Language Without Borders program to focus on English language learning among students. These initiatives enable Brazilian software developers to communicate more effectively with U.S. companies’ in-house teams.
The Brazilian government heavily pushes for education, making Brazil the largest education market in Latin America. Plus, Brazil’s talent pool is steadily growing in Information and Communication Technology (ICT), with over 46,000 students graduating annually.
In addition, many excellent educational institutions offer computer science, software engineering, and information systems certifications. This excellence is also evident in universities, with the Universidade de São Paulo ranking third in the 2023 Latin America’s Top Ranking by QS.
When hiring Brazilian developers, you can rest assured about their educational background. Brazil’s education system is well-established, and consequently, its professionals are highly qualified. You’ll be in good hands with them.
As you can see, Brazil is a wonderful country for remote work with top tech professionals for several reasons. But here’s the most important: It has passionate, experienced, and qualified software developers.
Let’s look at some numbers:
According to Clutch’s search data, the top IT services provided by Brazilian developers are Web Development and Mobile App Development.
Brazilian developers also excel at offering highly skilled services in:
We’ve already covered the 5 unmatched advantages of carefully choosing Brazilian software engineers for U.S.-based scaleups. Now, it’s time to discuss the 5 essential best practices for recruitment in Brazil. These are:
1. Creating a comprehensive employer brand
2. Revamping your recruiting process
3. Identifying passive candidates
4. Selecting and shortlisting top candidates with accurate information
5. Leveraging IT recruiting agencies
Let’s get into it.
To attract and retain Brazilian tech talent, start building your employer brand. It includes understanding your company’s mission, vision, tone of voice, and value proposition. According to Harvard Business Review, these are 3 essential requirements for employer branding:
Connect with your communication and marketing partners to make your employer brand stand out. Your employer brand will work as a talent magnet from day one, nurturing candidates with your company’s distinctive qualities.
A fiercely competitive job market, such as the tech industry, is prone to receiving several job applications. However, having many candidates in the pipeline is not advantageous if you overlook the most suitable ones. The challenge is to source best-class Brazilian talent, on time and within budget. Modernizing your hiring process could be a worthwhile option. It may include:
By incorporating a dynamic hiring process that involves short and simple steps, you can identify the strongest Brazilian tech candidates. What’s more, you can provide them with an exceptional, engaging experience.
Pro tip: To quickly find Brazilian candidates who are a good fit for your company and the role, conduct pre-screening interviews. This way, you’ll get to know them on a basic level before jumping into extensive interviews.
Although the most suitable candidates may not actively seek new job opportunities, attractive offers can persuade them to change their minds. LinkedIn research revealed that, on average, 70 % of the global workforce consists of passive talent.
Thus, having a robust talent acquisition strategy can be an effective way to find Brazilian tech talent. It involves searching for candidates with the appropriate skill set to complement your in-house IT team.
LinkedIn is the most popular site for finding Brazilian tech professionals. Yet, other channels such as StackOverflow, Dice, and CrunchBoard are also viable job boards to post your ads.
Once you’ve sourced the most appealing candidates, it’s time to create a high-quality document with detailed information about each one. It should include:
Moreover, customize your communication with candidates. Avoid generic messages and instead create personalized ones, from the first cold email recruiters send to the last touchpoint. Besides improving candidates’ experience, it’ll also enhance your company’s reputation.
Recruiting top Brazilian tech talent can be a challenging task. And it’s easy to see why. When it comes to hiring Latin American talent, U.S. companies often struggle to find top-tier talent in a scalable, low-risk way. The solution? IT outsourcing partners in Latin America.
IT outsourcing partners, also known as IT augmentation agencies, can help companies hire the right talent at the right time through modern and efficient recruitment strategies.
Due to their cultural proximity, IT outsourcing partners have access to Latin American industry-leading talent hubs and quickly attract top Brazilian developers, encouraging their motivation and commitment. The fact is that Brazilian developers are renowned for their dedication, ambition, and team-oriented personalities. Thus, nurturing employees’ well-being through professional development initiatives and team-building efforts makes IT outsourcing companies stand out.
In short, IT outsourcing partners are knowledgeable in:
Brazilian outsourcing partners could be a reliable and cost-effective approach for companies that expect a long-term partnership with top-tier software developers. They ensure that tech talents are aligned with each project’s goals so they can begin delivering value in no time.
So if you’re looking to recruit Brazilian talent for your next IT project, partnering with an outsourcing agency is the way to go. Interested? Keep reading.
At BEON.tech, we work with experts who specialize in managing LATAM tech remote teams, including talented Brazilian software engineers. We are chosen by seasoned U.S. companies as a results-focused Tech Talent Partner that helps them to:
Maybe we can help your company too. Book a free consulting call with one of our matching specialists.
Damian is a passionate Computer Science Major who has worked on the development of state-of-the-art technology throughout his whole life. In 2018, Damian founded BEON.tech in partnership with Michel Cohen to provide elite Latin American talent to US businesses exclusively.
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